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Glen L. Urban
Results: 35

#	Item
11	Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Glen L. Urban Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 14:03:31 Marketing Economy Technology Consumer behaviour E-commerce Online shopping Targeted advertising Privacy Digital marketing Internet privacy Social networking service Trust
12	Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:50:25 Marketing Brand management Communication design Product management Market segmentation Positioning Advertising Linear regression Pricing Brand Multicollinearity Store brand
13	The Value Priority Hypotheses for Consumer Budget Plans John R. Hauser; Glen L. Urban The Journal of Consumer Research, Vol. 12, No. 4. (Mar., 1986), ppStable URL: http://links.jstor.org/sici?sici=%28 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:53:39 Economy Economics Consumer theory Goods Utility Marginal concepts Pricing Shadow price Marginal utility Consumer behaviour Durable good Asset
14	Perceptor: A Model for Product Positioning Glen L. Urban Management Science, Vol. 21, No. 8, Application Series. (Apr., 1975), ppStable URL: http://links.jstor.org/sici?sici=%%2921%3A8%3C858%3 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 16:26:24 Marketing Brand management Economy Psychometrics Product management Marketing analytics Consumer behaviour Perceptual mapping Brand Multidimensional scaling Marketing research Target audience
15	Glen L. Urban David Austin Professor of Marketing MIT Sloan School of Management Glen L. Urban is a leading educator, a prize-winning researcher specializing in marketing and new product development, an entrepreneur, an Add to Reading List Source URL: www.glenurban.com Language: English - Date: 2012-08-03 14:21:10 Glen L. Urban Marketing Trust-based marketing Marketing research Education in the United States Marketing Science Institute Gary Lilien
16	A New Product Analysis and Decision Model Glen L. Urban; Benjamin Lipstein Management Science, Vol. 14, No. 8, Application Series. (Apr., 1968), pp. B490-B519. Stable URL: http://links.jstor.org/sici?sici=%28196 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 16:46:53 Product management Economics Economy Consumer theory Market Demand Elasticity Product lining Supply Marketing Profit Product marketing
17	Information Acceleration: Validation and Lessons from the Field Glen L. Urban; John R. Hauser; William J. Qualls; Bruce D. Weinberg; Jonathan D. Bohlmann; Roberta A. Chicos Journal of Marketing Research, Vol. 34, No. 1, Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 14:33:12 Economy Business Statistical forecasting Market research Product management Forecasting Time series analysis Consumer Reports Marketing research Marketing Simulation Conjoint analysis
18	Testing Competitive Market Structures Glen L. Urban; Philip L. Johnson; John R. Hauser Marketing Science, Vol. 3, No. 2. (Spring, 1984), ppStable URL: http://links.jstor.org/sici?sici=%%293%3A2 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:51:58 Marketing Management Strategic management Strategy Systems thinking Positioning Market Consumer behaviour Economic model
19	Glen L. Urban & John R. Hauser “Listening In” to Find and Explore New Combinations of Customer Needs By “listening in” to ongoing dialogues between customers and Web-based virtual advisers (e.g., Kelley Blue Boo Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 14:16:41 Operations research Simulation Marketing research Customer experience management
20	A Mathematical Modeling Approach to Product Line Decisions Glen L. Urban Journal of Marketing Research, Vol. 6, No. 1. (Feb., 1969), ppStable URL: http://links.jstor.org/sici?sici=%%296%3A1%3C40 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 16:39:01 Marketing Elasticity Pricing strategies Pricing Product lining Product marketing Brand Product differentiation Market analysis Test market Outline of marketing Marketing mix modeling

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